For a limited time, the Fans Friends and Followers e-book will be available for free download. It has already sold thousands of copies.
"Fans, Friends & Followers is divided into three sections: an opening essay that lays out some of the “new rules” for using digital tools to build a fan base and an economically-viable creative career; a set of 30 interviews with filmmakers, musicians, writers, visual artists, and others who have been in the forefront of this revolution; and a “toolbox” at the end that explores the business models, sites, and services artists are using to build a solid foundation for their work."
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