12 August, 2008

Hollywood power women shed light on summer movies

USA Today:

"What do women want?

Freud never did find out. But at least Hollywood discovered a few clues this summer about what women want at the movies.

Two much-touted releases that focus on women's relationships and personal desires didn't merely succeed at a time when multiplexes practically sweat testosterone. The fashionista romance Sex and the City and the giddy musical Mamma Mia! went head-to-head with those big guns Indiana Jones and Batman, and not only survived but thrived with a substantial return on their reasonable budgets.

Sex collected $151.5 million and Mamma is so far at $91.8 million — nowhere near The Dark Knight's stratospheric $400 million-plus. But their achievements are noteworthy nevertheless. "

Article in full

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