by Gordon Meyer
"Once upon a time, there was a young man who very much wanted to be in show business, or more specifically, making movies. He attended one of the best film schools in the world, while there discovered the joys of writing and producing and everyone around him had high expectations about his career. Yet for more years than he cares to admit, that career was stalled.
Yes, ladies and gentlemen, that young man was me. And this article is for everyone who, like me, has visions of having their name up on the big screen as a writer. It’s all about the importance of getting a balance of what I call “macro training.”
Over the years, I’ve invested tens of thousands of dollars in classes, seminars, books and retreats all intended to teach me to be a better writer. Don’t get me wrong. Many of these classes were well worth the money when it came to teaching me about the CRAFT of screenwriting. I absolutely learned a lot. But talent and craft by themselves are not enough to make you a regularly working professional screenwriter.
I learned through painful experience that if you want to succeed as a professional artist in show business, whether it’s as a writer, actor, director or any other craft that’s employed by the networks and studios, you have to treat your career as a small business with yourself as the CEO. As countless people have said to me over the years, it’s called Show “Business” for a reason.
Eureka! This was the missing piece. When it finally registered with me the importance of treating my artistic endeavors like an entrepreneurial small business, I began to see things in an entirely different light. I call myself a writer and producer - and those are accurate titles - but the business I’m in is really manufacturing, sales and distribution. Huh?
Think about it. As a professional writer, you’re manufacturing a product - the things you write. In order to get paid for that product, you also have to have a sales, marketing and distribution mechanism in place so that the scripts you write can generate money for you.
Of course you have to have the talent and skills to consistently deliver quality scripts and do so on time. But talent and skill alone don’t hack it. If you want to be a successful, consistently and steadily working writer, you have to understand that you’re in the business of creating and selling products. Your products are your scripts.
Like any manufacturer, in addition to dedicating part of your business to developing and creating products, you also need to address the sales, marketing and distribution of those products (scripts) along with the business affairs aspect (contracts, accounting, etc.) of working with your customers (studios, production companies and/or networks). You don’t have to do it all by yourself, but you do need to make sure these aspects of your business as a professional writer are handled. Just by making that shift in the way you see yourself and your career, you’ll immediately transform from would-be writer to an entrepreneurial professional well on the road to success."
Gordon Meyer created, produced and hosted the long-running series, “Hollywood’s Master Storytellers”
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