"Each film genre – horror, thriller, comedy, etc - involves a set of conventions that mould the story in such a way that it meets or bends the expectations of the audience in a satisfyingly unexpected way. A genre isn’t supposed to be a rigid formula, more a sort of framework. But you’re not just working with a neat and tidy genre framework known only to writers – your whole potential audience has an intrinsic knowledge of this genre – this kind of story – gained from their entire film viewing history, meaning that they are very hard to please. Think of genre as being more like a torch in the dark – the audience should see enough to recognise the path, but not be able to see the perils up ahead or where the path ends."
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